Newest Mass Media Convergence
By on May 16, 2005 01:02 PM
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With the progress of broadband Internet as a reliable source for delivering broadcast-quality video, it's no wonder that a viable media industry convergence is in the works. For a $1.99, TV downloads will be available via the internet as early as next month. The first of such networks titled "DaveTV" is an Atlanta-based niche company offering more than 100 channels of licensed programming. The new variety of internet television will mostly offer specialized shows ranging from illegal street racing to bedtime stories read by an on-screen narrator.For now, DaveTV will only be available for viewing on a computer. However, the company will soon offer a set-top box for about $200.00 dollars that will enable download viewing for televisions. The competition, Brightcove Networks Inc., will allow its customers to view downloads by linking their TVs to a Microsoft Media center instead of buying a separate set-top box. The History Channel, A&E, CNN and Playboy TV are among the many established companies who are already preparing for the new distribution services despite their existing licensed programming with traditional cable and satellite operators.Meanwhile, phone companies like SBC are investing in Internet Protocol Television, or IPTV, which allows TV signals to be converted into small data packets for internet viewing over phone based cables.If Google, Yahoo and Microsoft were to use their Internet search muscle to provide portals for consumers to access video content, the competitive landscape could quickly change. All three tech giants are already developing video search engines.Experts say big companies may eventually take over, but not before many independent companies get a fair share. |
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