Take a beautiful young lady, highlight her perfect face, then suggest that your product is somehow responsible and you have created yet another Proactiv anti-acne message for commercial television.

Actress Lindsay Lohan is the most recent celebrity spokesperson to sign a multi-million dollar deal to promote the Proactiv product line. Lohan falls right in the group of other such "lookers" as Jessica Simpson, Elle Macpherson, and Kelly Clarkson.

The traditional ad formula will involve Lohan sharing her own acne experience, whatever that may have once consisted of, and the fact that with Proactiv her face is now drop dead gorgeous.